Marketing strategy & Innovation Consulting
We believe Consumer-centric, Data-Driven strategy & innovation delivers Business Transformation
RIALA is a marketing consultancy based in the Washington DC Area, founded by Anne Paluck in 2022.
RIALA serves a range of B2C brands and organizations, with particular specialization in Food & Beverage.
Contact our Owner
annepaluck@
rialaconsulting.com
(703) 921-8700
Areas of Practice
Strategy
Data-driven, customer-centric strategic transformation to maximize brand and profit potential across multiple time-horizons
• Strategy Formulation and Transformation: Develop a consumer-centric vision, portfolio, and corporate strategy; conduct Audit and Brand Strategy rebuild
• Research & Analytics: Commission research and blend first and third-party data for actionable insights, including forecasting market trends. Identify customer experience optimization, retention opportunities and transformation needs
• Strategic Communication: Create Corporate/Brand Vision and Strategic Storytelling to generate stakeholder energy, buy-in, and action.
innovation
High-level interventions and new initiatives to deliver long-term competitiveness
• Opportunity Identification: Identify trends, unmet consumer needs and business opportunities within the market. Create business case evaluating range of potential initiative outcomes
• Long-Term innovation Strategy: Create innovation principles, process, portfolio, and roadmap to drive growth and spur investment, garnering support from business stakeholders
• Development, Validation & Launch of New Products & Services: Lead cross-functional team, driving collaborative action and results. Develop Go-To-Market strategy and multifaceted marketing plans
brand
Effective brand initiatives to maximize marketing spend and target resonance
• Brand Foundations: Identify or maximize Brand Identity, Positioning, messaging, and target audiences, grounded in data-backed insights
• Management of Brand Assets & Efforts: Lead Creative & Agency Collaboration and Campaign Development; provide Visual Brand Management
“We must all obey the great law of change. It is the most powerful law of nature.”
– Edmund Burke